Zeal Optics is a Boulder, CO. based eyewear brand focused on sustainability, adventure, and purpose-driven design. Their sunglasses and snow goggles target outdoor enthusiasts who value both performance and environmental responsibility.
Work: Paid Social Ads, Social Media Content Creation, Email Marketing, Community Engagement, Copy Writing, Digital Media Asset Organization
Overview
Designed and deployed targeted email campaigns in Salesforce Marketing Cloud to a list of 30k+ subscribers.
Attended a trade show resulting in $13k+ in direct sunglasses sales.
Produced Instagram Reels/TikToks, 20+ Instagram Carousel/Post with an average reach of 2000+.
Contributed to the creative development and execution of a new summer ad campaign that aligned Zeal Optics with Colorado’s outdoor lifestyle, supported by a 400% budget increase, resulting in an increased ROAS.
Social Media
Below are just a few examples of the social media content I created while at Zeal Optics. This includes Instagram post such as Reels, Carousels and single image posts. My contribution to these post include 100% of the project, Ideation, production, filming, editing, song choice, posting, monitoring.
Below are just a few examples of the social media content I created while at Zeal Optics. This includes Instagram post such as Reels, Carousels and single image posts. My contribution to these post include 100% of the project, Ideation, production, filming, editing, song choice, posting, monitoring.
Meta Ads
Below are just a few examples of the paid media ads I created while at Zeal Optics. This includes both 1:1 and 9:16 ads with both animated and static ads. My contribution to these ads include 100% of the Ideation, production, filming, editing, posting, monitoring.
testing
Email Marketing
Below are a few examples of the email newsletters I created while at Zeal Optics. My contribution to these post include 100% of the ideation, production, creation, editing, email sending and monitoring.
